The Peruvian market has become an attractive destination for foreign investment. Its stable economy, strategic location in South America, and favorable legal framework for business creation make it an ideal entry point for international businesses aiming to expand in the region. Conversely, successfully landing in a new country requires more than just enthusiasm: it involves understanding the local business culture, complying with current regulations, and designing a solid entry strategy. Herein lies the importance of soft landing services in Peru for ensuring a smooth, profitable, and secure initiation of operations.
What Is Business Soft Landing?
The term soft landing refers to a set of services designed to facilitate the establishment and operation of foreign companies in a new country. In Peru, this process involves everything from the company’s legal incorporation to tax, labor, accounting, and administrative advice. The goal is to ensure an efficient entry into the market, avoiding the common mistakes usually made by foreign companies when faced with an unfamiliar regulatory environment.
The soft landing service in Peru not only covers bureaucratic procedures but also offers strategic guidance. It includes market analysis, legal support, permit management, advice on hiring local staff, and support with cultural adaptation.
Why Is Peru an Attractive Destination for Soft Landing?
In recent years, Peru has consolidated its reputation as one of the most dynamic economies in Latin America. Its macroeconomic stability, access to international markets through trade agreements, and a growing middle class make the country an interesting destination for companies across several sectors, including technology, construction, energy, mining, tourism, and services.
Particularly, Lima is the business and financial epicenter locally. The capital city has most of the corporate infrastructure, the main business centers, and a network of highly qualified professionals. Additionally, the Peruvian government actively promotes foreign investment by simplifying procedures and offering incentives in specific strategic industries.
A well-executed soft landing service in Peru can leverage these benefits, helping companies quickly integrate into the local ecosystem and position themselves competitively.
Stages of the Soft Landing Process in Peru
- Analysis and strategic planning: It all starts with a diagnosis of the business and the market. The sector, competition, applicable regulatory frameworks, and operating costs are evaluated to design a realistic entry plan aligned with the company’s global objectives.
- Legal constitution and formalization: To operate in Peru, foreign companies must comply with specific procedures before the SUNARP (Superintendencia Nacional de los Registros Públicos – National Superintendency of Public Registries) and SUNAT (Superintendencia Nacional de Aduanas y Administración Tributaria – National Superintendency of Customs and Tax Administration). The process includes choosing the type of company, drafting the articles of incorporation, obtaining a RUC (Registro Único del Contribuyente – Single Taxpayer’s Registration Number/TIN), and registering with the commercial registry.
- Tax and accounting management: Tax compliance forms the backbone of soft landing. A specialized advisor defines optimal tax strategies, covering income tax, IGV (Impuesto General sobre las Ventas – General Sales Tax/VAT), and routine reporting obligations. Sound accounting enables transparent financial oversight from the outset.
- Labor and immigration issues: If foreign personnel are hired, the corresponding immigration permits must be processed. It is also necessary to register workers in the social security system and comply with the provisions of the Peruvian labor regime. Expert guidance prevents penalties and ensures compliance with the law.
- Operational and administrative support: Once the company is established, the soft landing service in Peru continues to provide support in areas such as opening bank accounts, renting offices, finding suppliers, and translation or legal representation services. This guidance facilitates adaptation and ensures that the company focuses on priorities: Growth and consolidation.
Advantages of Soft Landing Services in Peru
The primary benefit is risk reduction. A company arriving without knowledge of the legal, fiscal, or cultural environment may make costly mistakes. Soft landing provides technical and strategic support to minimize these risks.
Furthermore, it speeds up the entry process. While a company that starts on its own may take months to become fully operational, a guided process can significantly reduce that duration.
Finally, soft landing offers an overview of the local market, helping to adapt the business’s value proposition to Peruvian consumer preferences and the particularities of each sector.
Which Sectors Can Benefit?
Technology companies interested in establishing innovation centers, construction companies involved in infrastructure projects, tourism firms in the Andean or Amazonian markets, and retail companies aiming to expand in Lima and the provinces. In all these cases, the soft landing service in Peru is a strategic investment that optimizes resources and ensures a successful start.
Conclusion: A Soft Landing Toward Business Success
Expanding into a new country is a bold step, but also an extraordinary opportunity. Peru is a fertile environment for companies looking for growth and stability in Latin America. The correct guidance can become a calculated move toward consolidation at every stage of the process—from legal incorporation to daily operations.
If your company is ready to take that leap and conquer the Peruvian market, we invite you to do so with expert guidance. Discover how a soft landing service in Peru can transform your international expansion into a success story.
For further information, please email us at: contacto@vag-global.com or call +511 436 4612.